Hire a specialist
Set the right price
Discuss a marketing strategy
Get the house ready
If you're like most people, your home is your most valuable investment. When you sell it, you'll want to pocket the biggest possible net gain or profit. But, when you sell your home, you need to understand the competition. There are other home sellers in your area, and just like in any other competition, mistakes can be costly. Here are some common home seller slip-ups we can help you avoid:
1) Over- or Under-pricing when listing
2) Selling "as is”
4) Selling it yourself (FSBO)
5) Ignoring your real estate agent's advice
You'll Lose Time
You Could Lose Money
You'll Lose Exposure to Buyers.
You'll Lose Peace of Mind.
When it comes to pricing your home, you'll find lots of "experts." The neighbors may want you to set a high price, thinking it will make their homes more valuable. Your company may encourage you to set a lower price so the home will sell quickly and you can move to your new assignment. You might be thinking in terms of what you paid for your home, how much you've spent on it, or how much profit you want from it.
When you put your house on the market, you set the asking price, but the market determines the price a buyer is willing to pay. If the asking price is set correctly, the house is likely to sell in a reasonable amount of time. If the asking price is set too high, the house may languish on the market, unseen by the right buyers.
Pricing It Right
An asking price aligned to your home's current market value is crucial to a timely sale. That's where a Karen comes in. But how do we know how to advise you on the price?
Avoid "Testing The Market". Many times, sellers are tempted to price their homes a little high in hopes of getting more money from the sale. Often the opposite happens, and they sell after a long time on the market at a price below what the home would have sold for if it had been priced correctly at first. This is because most buyers look only at homes they can afford. If a home is overpriced, many potential buyers don't bother to consider it because the asking price is above what they can afford to pay. By pricing the home close to market value on the other hand, the sellers make the most of their best opportunity to sell to the home's true market during the highest traffic period—the first weeks after the new listing comes out. That's when real estate agents call in the buyers they have been working with to see what's new on the market.
Ultimately, a house is worth what someone is willing to pay for it—the fair market value. Factors that do not affect the selling price include:
The original cost of the home
Money spent on improvements
How much cash you would like to net from the sale
While these factors are important to you, they have no bearing on the fair market value a buyer will be willing to pay.
How do you decide what price to ask for your home when it's one of a kind? Call the real estate professionals.
We can tell you the value range of your home by comparing it to similar properties recently sold or for sale in the area. Even though your house may have special features that make it unusual, there are many aspects of your home which are like others—general location, size of the home, number of bedrooms, baths, size of the lot, etc. Some unique features, like a swimming pool, an historical designation or a custom floor plan may actually make a home more difficult to market.
Hire an appraiser
Another way to determine the value of a home is to pay an appraiser. A pre-market appraisal may help speed a sale, especially when the house is priced at or below the appraised value. An appraiser typically looks at the records of comparable properties sold in the past 6-12 months, the home's replacement cost and the value as a rental, then reconciles the three figures in a formal report.
Many soon-to-be-sellers ask us how much time, effort, and money they should put into fix-ups. In general, there is no hard and fast rule. It can depend on what type of buyer you are trying to appeal to. If your target buyer is a "fixer-upper" buyer, then obviously your cash outlay may be considerably lower than for a "move-in condition" buyer.
The basics: Requires a minimum cash outlay, typically requiring more elbow grease than money. It includes mowing the lawn, trimming the bushes, cleaning out closets, storage areas, and the garage, washing windows and deep-cleaning the kitchen and bath(s).
Middle of the road: The basics plus cosmetic repainting of dingy rooms, repairing broken fixtures, replacing worn carpet, etc.
The big guns: At this level, major refurbishments come into play, like installing a new roof, updating kitchen cabinets, replacing old systems and appliances.
Give us a call and we'll walk through the home with you, then talk about needed fix-ups based on market conditions, competition and your personal situation.
If you have a choice, it is usually better to sell your home while it is still furnished. That way, prospective buyers can more easily imagine how it will look when they move in, even though their furnishings will be different. Generally homes that are furnished sell more quickly and for a higher price than vacant homes.
If you have to move out before you sell your home, consider leaving some furniture behind to help give the house a lived-in feel.
Before your home is shown, turn on all your lights, both inside and out. Open curtains, drapes and blinds. Light not only helps prospects see your rooms better, light helps buyers see your home as warm and inviting.
One common first impulse is to ask "How much are they offering?"
While price is an important factor, it's also important to look at the big picture when negotiating a sale. Consider:
We are here to help. We've been through this countless times and can help you cut to the chase and come up with a mutually acceptable contract.
The offer looks good. You're ready to accept it, but the buyer is using a buyer's agent (also called a buyer's broker) and wants you to pay the agent's fee. What does a "buyer's agent" do?
A "buyer's agent" is retained by a buyer to look out for the buyer's interests and to negotiate the best price from their point of view. As the agent who lists your house owes you complete loyalty, the "buyer's agent" owes the buyer the same degree of loyalty.
What should you, the seller, do?
Generally you can indicate on the listing agreement whether you are willing to pay the buyer's agent. Most sellers choose to work with a broker who splits the commission with a buyer's agent even though that agent does not represent the seller's interests. This, of course, maximizes the number of potential buyers for your home. Because the listing broker already is prepared to share the commission with a seller's agent who produces a buyer, most sellers don't mind when their broker instead shares the commission with a buyer's agent.
A contingency is a condition on the sale put into the contract by either the buyer or seller to smooth immediate acceptance and protect against specific eventualities. Common contingencies are that the buyer obtain financing or sell their current home, or that the seller has a home inspection done or repair certain items. Contingencies can be removed by an addendum to the contract, or they can expire if a time limit is specified in the contract.
Once you've signed a buyer's purchase contract to sell your house, the preparation for settlement begins. Settlement, or closing escrow, is the process of transferring the title (ownership) of the home from seller to buyer.
Generally, the real estate agents involved in the sale help take care of these arrangements, but the buyer and seller are ultimately responsible for attending to these details.
Buyer gets a loan
The buyer must first secure the financing to buy the house. Usually this means taking out a mortgage loan. Most lenders require a complete financial picture, including income and expenses, and a credit check. In addition, most want an up-to-date appraisal of the home, a survey of the property and, often, some inspections (for pests, radon gas, flood plain, etc.). Some lenders specify which service providers they want the borrower to use. Once all the paperwork is in, the borrower should keep in touch with the lender until receiving a loan commitment.
Obtain homeowner's insurance
The buyer needs to purchase a hazard insurance policy in advance for the new home. The buyer is also required to purchase title insurance policy—usually at settlement—to protect the lender.
Receive Good Faith Estimate
A few days before settlement, the buyer should receive a Good Faith Estimate of settlement costs. In addition to the loan commitment letter, the buyer must bring a certified or cashier's check for the down payment and any other costs due at settlement. These costs include mortgage interest from the closing date to the first payment due, escrow for property taxes and insurance, and various taxes and recording fees.
Select closing agent
The seller typically designates the settlement agent (title company), usually 30 to 60 days before closing. The seller and listing agent work together to arrange inspections and appraisals and to provide needed paperwork such as a housing plat map, previous title insurance information and any prior inspections.
Give loan payoff notice
The sellers also need to check with their lender to get up-to-date figures for the payoff of the mortgage, and to learn if any rebates are due for pre-paid taxes or insurance.
Stay on top of details
Both the buyer and seller need to give the settlement agent all pertinent information requested. And, since many long and detailed forms are usually signed at settlement, consider requesting copies of the basic settlement forms several days in advance to pre-read them if practical. The focus at the settlement table is on checking the exact figures to be sure they are accurate.
Designate legal representative
If either the buyers or sellers cannot come to closing, they should notify the settlement agent well in advance so a Power of Attorney form can be prepared. The person named on the form can act as the signer's legal representative.
Once all the papers are signed and money paid, the keys are handed over to the buyer and the sale is complete. Our professional approach can help you go to closing with confidence.